Trying to Stay Relevant
The field of veterinary medicine never stands still. We are a profession that is continuously growing and changing to meet the needs of our patients. In the last twenty years or so, this growth seems to have exploded with new services and treatment options available for pet owners to choose from. Our practice is a prime example of a general small animal practice trying to stay relevant in a climate where owners are wanting the best of the best for their animals (yet at a reasonable price!).
From Products to Services
The current trend for a successful veterinary practice is to focus on services rather than products. When I first started in this field (many, many years ago), the veterinary hospital was a place of one stop shopping. It was a place to get vaccines, parasite control, medications and food. Now, owners have low cost vaccine clinics and online retail available at the tips of their fingertips. We all have had that conversation with an owner price shopping around for the flea product or heart worm preventative that their doctor recommended but at the lowest price. You can even get veterinary only medication filled at Walmart now. With this expanded change in availability of veterinary products for owners comes a shift in our focus as a hospital. What can we provide that our clients want and can’t get somewhere else? Continue…